Former Group President of Kimberly-Clark to share insights on how to market to seniors in the digital age. The presentation will be held April 19th on the campus of WVU.
The Martin Hall Agency announces the pinnacle event in its “Power Up Your Professional Network” series with an important presentation entitled, “Marketing to Seniors in the Digital Age.”
Tom Wilson, former Group President for Kimberly-Clark and current CEO of The CareGiver Partnership, will share his insights about how he built Kimberly-Clark’s global adult care business (Depend and Poise), and how his new venture, The CareGiver Partnership, is marketing to seniors using a range of digital and traditional platforms.
This event will begin at 6:30 PM on April 19th in the Mountainlair Ballroom on the WVU campus. The event will cost $5 at the door and will be open to students, faculty, staff, and interested community members. A reception with refreshments will follow the event.
Since 2004, Mr. Wilson has been President of The CareGiver Partnership, a national direct to consumer retailer of over 3,000 home-healthcare products. Prior to 2004, Wilson served as an officer and President at Kimberly-Clark, leading several global business sectors including the Depend, Huggies, Poise, and Kotex brands. Wilson is also an author of Negotiate Anything!: Secrets to Make Businesses Treat You Fairly.
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