Who: Mark Schaefer – globally-recognized blogger, educator and executive director of Schaefer Marketing Solutions.

What: In an online Wimba classroom session, author and WVU alum Mark W. Schaefer will take us through the highlights of his new book, Return On Influence. This session will cover the surprising new realities of personal power on the Internet, how companies like Klout are assessing influence and how brands are leveraging this revolutionary new marketing channel.

How: Wimba classroom log in instructions can be downloaded here .

When: Wednesday, April 11, at 8 p.m. Eastern

Bio: Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow}—one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the founder of Social Slam, a national social media event that takes place each April. He is the author of two best-selling marketing books, Return On Influence and The Tao of Twitter. In 2012, he was named by Forbes magazine as one of the Top 50 social media “power influencers” of the world.